Public Relations

“Unknown, unloved…”

Public Relations (PR) has as its most important aim, image building. In a competitive market you have to be known in order to be successful. Based on our years of practical experience in this marketplace, we have built up a network of PR agencies that are specialised in the IT sector. Working from a set of clear objectives, a customised PR plan is made that exactly matches your company strategy, your requirements and your budget.

Strategy

“If you don't know where you're going to, it doesn't matter which road you take…”

To be a successful company, it's essential to know where you want to get to. The advisers of spikesconcept will talk to you about your vision, your plans and your business needs. Putting your input and ideas together with our specialist know-how and our extensive experience gained in other successful companies in this market sector, we translate this into a realistic, objective and viable strategy.

Teambuilding

“People support what they help create….”

In the software and services market in particular, companies are wholly dependent on the people involved. Not only the qualities and motivation of individual people, but also the selection and motivation of the team can be of paramount importance. Creating a culture that fits both the strategy and objectives of a company can be an decisive factor of success in the long term. Spikesconcept can help you do this.

Sales

“To wait and hope is not a sales strategy….”

Selling high-value software and services solutions is a specialised task. In order to be successful in this ultra competitive marketplace, you need a sales team equipped with the best in sales professionals, skills and tools. Using spikesconcept you achieve one sales success after another. The result of optimal planning and execution of an effective sales strategy.

Marketing

“You have to shoot on goal, otherwise you can't score.”

Marketing consists of those activities designed to inform and influence your (prospective) clients and establish long-lasting relationships, with the goal of stimulating sales. Our approach to marketing assignments is both systematic and results oriented, so that the available budget can be used as effectively and efficiently as possible.

Depending on the target audience and the desired result, a marketing programme is developed and carried out. Activities can vary from specific campaigns to user meetings and from newsletters to web-marketing.

Business planning

“How high do you raise the bar?”

In order to carry out a company’s strategy, it has to be transformed into concrete objectives and actions. This is a complex and specialised process: business planning. Topics such as the setting of realistic yet ambitious targets, growth percentages and profit margins and the necessary resources and budget, all need to be considered. But also aspects like, what can you do if results or forecasts lag behind or exceed target? Spikesconcept helps you make the right business plan on which to base your decisions.

Management

“If I'd wanted you to understand it, I would have explained it to you…”

As entrepreneur or manager you are sometimes faced with situations for which you don't have a ready-made answer, or don't have the people or budget for at this point in time. For example, if you start up a new branch office, or some complex change has to be undertaken, or if a take-over or crisis situation arises. These problems are unique but all require trust, creativity and the right experience: Spikesconcept (interim) management.